IWC Celebrates Its Pilot's Watches Exhibition in Malaysia - Swiss Watch Gallery | Malaysia's Premier Luxury Watch Retailer
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June 28, 2019

IWC Celebrates Its Pilot’s Watches Exhibition in Malaysia

Kuala Lumpur, 2 July 2019 – IWC Schaffhausen, together with its partner Swiss Watch Gallery, celebrated the grand opening of its Pilot’s Watches Exhibition in Malaysia with a spectacular cocktail evening at the Centre Court of luxury shopping mall Pavilion Kuala Lumpur. Some 250 VIP guests had the chance to discover IWC’s aviation heritage and admire a life-sized replica of the Silver Spitfire in the presence of the brand’s Spokesman and Member of the Board of Directors Mr. Hannes Pantli. Among them were IWC’s valued clients, corporate and retail partners, as well as A-list celebrities and socialities. 

The Dream of Flying in Malaysia

After pulling out all the stops to celebrate the launch its new Pilot’s Watches in Singapore and Thailand, IWC Schaffhausen transports the dreams of flying to Malaysia with a thematic showcase of its most emblematic Pilot’s Watches from past to present at the Centre Court of Pavilion Kuala Lumpur.

On 2 July 2019, some 250 VIP guests came together at the Centre Court of the luxury shopping mall to commemorate the grand opening of the IWC Pilot’s Watches Exhibition in the presence of Guest-of-Honour, Spokesman and Member of the Swiss watch manufacture’s Board of Directors Mr. Hannes Pantli.

Hosted by TV and news presenter Adrian Seet, IWC’s valued clients, corporate and retail partners, as well as A-list celebrities such as Awal Ashaari, Scha Alyahya and Alif Satar were treated to handcrafted aviation-inspired cocktails; exquisite canapes by Westin Kuala Lumpur, all of which were inspired by the Silver Spitfire’s stopover cities such as New York, Tokyo and Paris; and rousing live performances by five-piece band Vanessa S.Y.T.

IWC’s Aviation Heritage

The evening’s star attraction came in the form of IWC Schaffhausen’s most emblematic creations for aviation, including the ‘Special Watch for Pilots’ (1936); a Mark 11 for the Royal Australian Air Force (1957); the company’s first Big Pilot’s Watch (1940); and the famed W.W.W. for the British Army (1945).

The story of IWC’s strong ties to aviation, established by these historical creations, paved the way for the company’s new Pilot’s Watches, which were officially launched at the event. On display were two sub-lines: Spitfire, capturing the outstanding engineering expertise of IWC with 100% in-house movements; and Top Gun, featuring cases machines from innovative materials such as CerataniumⓇ and sand-colored ceramic.

True to IWC’s penchant for storytelling, a gleaming life-sized replica of the Silver Spitfire towered above guests as they stepped into the thematic 15m x 20m exhibition booth, signaling the impending take-off, of the iconic aircraft, for its Longest Flight around the world.

“Over 80 years ago, IWC brought the dream of flying to life with the ‘Special Watch for Pilots’, which was designed by two aviator brothers who knew the exact requirements of a timepiece for the cockpit,” says Mr. Stanislas Rambaud, Managing Director for IWC South Each Asia. “We are honoured to showcase, for the very first time in Malaysia, the prevision engineering and ongoing innovation that have kept our Pilot’s Watches at the forefront of watchmaking for so many decades,” he adds.

The New IWC Pavilion Boutique

The cocktail evening also inaugurated the company’s new boutique on the second level of Pavilion Kuala Lumpur, opened in partnership with Swiss Watch Gallery, one of Malaysia’s leading fine watch retailers.

“This is the first time that Swiss Watch Gallery is having an exhibition of this magnitude dedicated to a single watch brand, and it’s indeed an honour to do this together with the IWC Schaffhausen,” says Ashvin Valiram, Executive Director of Valiram.

“The multi-faceted exhibition is a great platform to engage with our customers and, at the same time, allows watch enthusiasts and IWC lovers to immerse themselves in the brand. I see great promise ahead for IWC and, moving forward, Swiss Watch Gallery will further consolidate its partnership with the brand and explore the opening of more boutiques in Malaysia and South East Asia together,” he adds.

The Longest Flight

On 5 August 2019, British pilots Matt Jones and Steve Boultbee Brooks will take off in a carefully restored Spitfire, from Goodwood, for a 43,000-kilometre round-the-world expedition. Named “Silver Spitfire – The Longest Flight”, the four-month mission will cover more than 30 countries along the way, including planned stopovers in Asia in Japan, China and India.

The IWC Pilot’s Watches Exhibition runs until 9 July 2019, from 10am to 10pm daily, at the Centre Court of Pavilion Kuala Lumpur. Admission is free.

Kuala Lumpur, 2 July 2019 – IWC Schaffhausen, together with its partner Swiss Watch Gallery, celebrated the grand opening of its Pilot’s Watches Exhibition in Malaysia with a spectacular cocktail evening at the Centre Court of luxury shopping mall Pavilion Kuala Lumpur. Some 250 VIP guests had the chance to discover IWC’s aviation heritage and admire a life-sized replica of the Silver Spitfire in the presence of the brand’s Spokesman and Member of the Board of Directors Mr. Hannes Pantli. Among them were IWC’s valued clients, corporate and retail partners, as well as A-list celebrities and socialities.

The Dream of Flying in Malaysia

After pulling out all the stops to celebrate the launch its new Pilot’s Watches in Singapore and Thailand, IWC Schaffhausen transports the dreams of flying to Malaysia with a thematic showcase of its most emblematic Pilot’s Watches from past to present at the Centre Court of Pavilion Kuala Lumpur.

On 2 July 2019, some 250 VIP guests came together at the Centre Court of the luxury shopping mall to commemorate the grand opening of the IWC Pilot’s Watches Exhibition in the presence of Guest-of-Honour, Spokesman and Member of the Swiss watch manufacture’s Board of Directors Mr. Hannes Pantli.

Hosted by TV and news presenter Adrian Seet, IWC’s valued clients, corporate and retail partners, as well as A-list celebrities such as Awal Ashaari, Scha Alyahya and Alif Satar were treated to handcrafted aviation-inspired cocktails; exquisite canapes by Westin Kuala Lumpur, all of which were inspired by the Silver Spitfire’s stopover cities such as New York, Tokyo and Paris; and rousing live performances by five-piece band Vanessa S.Y.T.

IWC’s Aviation Heritage

The evening’s star attraction came in the form of IWC Schaffhausen’s most emblematic creations for aviation, including the ‘Special Watch for Pilots’ (1936); a Mark 11 for the Royal Australian Air Force (1957); the company’s first Big Pilot’s Watch (1940); and the famed W.W.W. for the British Army (1945).

The story of IWC’s strong ties to aviation, established by these historical creations, paved the way for the company’s new Pilot’s Watches, which were officially launched at the event. On display were two sub-lines: Spitfire, capturing the outstanding engineering expertise of IWC with 100% in-house movements; and Top Gun, featuring cases machines from innovative materials such as CerataniumⓇ and sand-colored ceramic.

True to IWC’s penchant for storytelling, a gleaming life-sized replica of the Silver Spitfire towered above guests as they stepped into the thematic 15m x 20m exhibition booth, signaling the impending take-off, of the iconic aircraft, for its Longest Flight around the world.

“Over 80 years ago, IWC brought the dream of flying to life with the ‘Special Watch for Pilots’, which was designed by two aviator brothers who knew the exact requirements of a timepiece for the cockpit,” says Mr. Stanislas Rambaud, Managing Director for IWC South Each Asia. “We are honoured to showcase, for the very first time in Malaysia, the prevision engineering and ongoing innovation that have kept our Pilot’s Watches at the forefront of watchmaking for so many decades,” he adds.

The New IWC Pavilion Boutique

The cocktail evening also inaugurated the company’s new boutique on the second level of Pavilion Kuala Lumpur, opened in partnership with Swiss Watch Gallery, one of Malaysia’s leading fine watch retailers.

“This is the first time that Swiss Watch Gallery is having an exhibition of this magnitude dedicated to a single watch brand, and it’s indeed an honour to do this together with the IWC Schaffhausen,” says Ashvin Valiram, Executive Director of Valiram.

“The multi-faceted exhibition is a great platform to engage with our customers and, at the same time, allows watch enthusiasts and IWC lovers to immerse themselves in the brand. I see great promise ahead for IWC and, moving forward, Swiss Watch Gallery will further consolidate its partnership with the brand and explore the opening of more boutiques in Malaysia and South East Asia together,” he adds.

The Longest Flight

On 5 August 2019, British pilots Matt Jones and Steve Boultbee Brooks will take off in a carefully restored Spitfire, from Goodwood, for a 43,000-kilometre round-the-world expedition. Named “Silver Spitfire – The Longest Flight”, the four-month mission will cover more than 30 countries along the way, including planned stopovers in Asia in Japan, China and India.

The IWC Pilot’s Watches Exhibition runs until 9 July 2019, from 10am to 10pm daily, at the Centre Court of Pavilion Kuala Lumpur. Admission is free.