Since its foundation in 1994, Bell & Ross has helped fighter pilots keep time. Over the years, the brand has become a leading benchmark in the world of aviation. In February 2016, in its permanent quest for new universes to explore, Bell & Ross made its first foray into the racetracks by joining the highly exclusive world of Formula 1 and becoming the official watch partner of the Renault Sport Formula One Team. The prestigious world of motor sport shares many similarities with aviation, Bell & Ross’ first love. In both fields, engineers seek extreme performance, speed and mechanical accuracy.