A leading benchmark in the aviation watch landscape with its iconic square models inspired by flight instruments, Bell & Ross is extending its new BR 05 collection designed for urban explorers. Unquestioningly faithful to the brand’s watchwords of legibility, functionality, reliability and precision on which Bell & Ross has built its prestigious reputation, the BR 05 collection is now being enriched with a chronograph of style and technical complexity fit perfectly in a resolutely urban setting.

A new icon by Bell & Ross, the BR 05 is now equipped with a chronograph movement – a mechanical complication perfectly adapted to the pace of urban life. Invented to measure and control short time periods, this function is a loyal ally for those who wear it in their quest to master the fleeting nature of time.

The lines of its 42-mm case combine round and square, the basic geometric shapes which form the identity of the Bell & Ross brand.

The new BR 05 chronograph belongs to the family of watches with an integrated bracelet, featuring the same design where the case and bracelet are fused into one cohesive piece. “The case and bracelet form one unit” explains Bruno Belamich, the brand’s Creative Director. ” This type of design harks back to a category of watches which appeared in the 1970s and when infused with Bell & Ross’ signature identity, the resulting graphic style is both striking and modern.” The angle of the attachment to the bracelet has been carefully designed to follow the contours of the wrist, ensuring a secure and comfortable fit all day long, in any situation.

Featuring an integrated steel bracelet, the BR 05 chronograph is also available with a blue or black rubber strap offering a truly stylish alternative.

www.bellross.com

Instruments

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