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Time Kulture, a signature showcase by Malaysia’s leading watch retailer Swiss Watch Gallery, returns to excite and engage with a new vibe that is fresh, bold and daring. Where Time Kulture began in 2013 as a platform to debut novelties from the prestigious Baselworld fair in Switzerland, its fourth edition – to take place from 6th to 16th July at Pavilion Kuala Lumpur – will be a true celebration of contemporary watchmaking and its spirit of adventure and creation. Bell & Ross, Graham, Longines, Maurice Lacroix, Oris, TAG Heuer, Tissot and Tudor are the eight brands headlining the exhibition.
Revolution by Time Kulture is a tribute to the new school of watchmaking, which defies convention, embraces technology and innovation and commands daring. Expect an immersive setting at the sprawling concourse of Pavilion KL wrapped in concrete, steel and neon lights, the visual and experiential elements taking cues from contemporary urban fashion, architecture, music and visual arts. The ambience is raw, fresh and edgy, and seeks to appeal to the young and curious. It intrigues the new urbanite, who curates his life with tools and accessories that are well designed, technologically advanced and reflects his personality as he navigates the concrete jungle.
This vibrant showcase will travel to Penang in October and Johor Bahru in November.
Swiss Watch Gallery began as a multi-brand emporium of luxury watches established by luxury, fashion and lifestyle retail specialist Valiram. The business has grown remarkably since its inception in 2001 and today comprises eight Swiss Watch Gallery boutiques, and more than 30 specialist watch and jewellery boutiques representing the world’s best loved brands including Rolex, IWC Schaffhausen, Montblanc, Chopard, Chanel, Bulgari, and a sizeable portfolio of over 50 brands across Malaysia and Singapore. Swiss Watch Gallery has become synonymous with horology destinations that cater for watch enthusiasts and collectors as much as it does for the first-time watch buyer, offering a compelling shopper experience through elegantly appointed boutiques enriched by exceptional service. It is set to expand its footprint to Australia in 2017.
Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specialising in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, the Philippines, Thailand, Russia, Macau and Vietnam. Operating more than 350 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewellery, perfume and cosmetics to confectionery and dining concepts. Its portfolio comprises internationally renowned brands such as Bath & Body Works, Kate Spade New York, Michael Kors, Tumi and Victoria’s Secret, as well as original and innovative retail concepts Luxury Fashion, Swiss Watch Gallery, Flying Emporium, Vie Beaute and Flow. Creating world-class retail environments that offer compelling and luxurious shopping experiences is the hallmark of the group, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The group is headquartered in Kuala Lumpur, Malaysia. Discover more at valiram.com or join in the conversation on Facebook and Instagram: #Valiram.